#45: Connecting the Problem Space and Your Product Strategy - with Dan Olsen
100 Product Strategies
Embrace the Mess: Define Your Problem Space
Engaging in brainstorming sessions to explore the problem space encourages creativity and generates a variety of ideas and benefits. This messy process uncovers detailed needs that may not be initially apparent. Once the brainstorming is complete, it is crucial to define the problem space by eliminating duplicates and organizing ideas into a structured format, such as a benefit ladder. This helps to clarify distinct benefits—for instance, categorizing ideas about saving time or money. Organizing insights this way fosters better understanding and prioritization of solutions.
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