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The Rich Roll Podcast cover image

The Toxic Chemicals Polluting Our Water: Ken Cook On PFAS, Glyphosate, GMOs & More

The Rich Roll Podcast

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Redefining Environmentalism in Business

Entrepreneurs in the industry are challenging the traditional environmentalist approach by creating for-profit businesses that meet tough environmental standards. Instead of making products themselves, they are evaluating and endorsing other entrepreneurs' products that align with their environmental goals. This shift is seen as an exciting development in environmentalism, expanding into energy, food, and organic products, pushing for even tougher organic standards.

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