Hybrid Success: Toyota's Profitable Hybrid Vehicle Sales

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Toyota has been a pioneer in hybrid vehicle development for years, selling 2.5 million hybrid vehicles globally in 2022 which increased to 3.5 million in the following year. The company predicts a further increase to 5 million hybrid vehicle sales by 2025. Despite criticism initially, focusing on hybrids has proven to be a massive success for Toyota, enhancing their profitability in the market.

The cost of Rishi Sunak’s plan to send asylum seekers to Rwanda could exceed £580mn by the end of the decade, and Toyota’s bet on hybrid vehicles has paid off, so far. Plus, the FT’s Samuel Agini explains how Formula One is trying to reinvent itself. Credit: Formula 1; Netflix

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The FT News Briefing is produced by Fiona Symon, Sonja Hutson, Kasia Broussalian and Marc Filippino. Additional help by Sam Giovinco, Peter Barber, Michael Lello, David da Silva and Gavin Kallmann. Our engineer is Monica Lopez. Topher Forhecz is the FT’s executive producer. The FT’s global head of audio is Cheryl Brumley. The show’s theme song is by Metaphor Music.

Read a transcript of this episode on FT.com

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