How To Use Unexpected Content To Grow Your Newsletter And Social Following
Clients from Content
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Lead the Tribe, Don't Attract Followers
Effective audience growth is not about attracting followers, but about creating a community for those with shared interests to connect. By establishing a gathering place for like-minded individuals, you position yourself as the central figure of that community. This approach shifts the focus from individual attraction to fostering connections among members. A strong example is the Beatles, who led a generation by rallying teenagers around a shared passion rather than merely seeking fans. To solidify this role, it's essential to use platforms and content to signal to existing communities that there is a space for them to convene and engage, thereby becoming the nexus of that tribe.
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