AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
How To Use Unexpected Content To Grow Your Newsletter And Social Following
Clients from Content
Lead the Tribe, Don't Attract Followers
Effective audience growth is not about attracting followers, but about creating a community for those with shared interests to connect. By establishing a gathering place for like-minded individuals, you position yourself as the central figure of that community. This approach shifts the focus from individual attraction to fostering connections among members. A strong example is the Beatles, who led a generation by rallying teenagers around a shared passion rather than merely seeking fans. To solidify this role, it's essential to use platforms and content to signal to existing communities that there is a space for them to convene and engage, thereby becoming the nexus of that tribe.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode