The Death Of The Personal Brand (& The Future Of Creative Work)
The Koe Cast
Engage by Educating, Not Niche-ing
To capture interest, content must first highlight its significance, identify relevant pain points, and present actionable solutions that inspire change. Focusing solely on niche audiences limits reach; instead, developing broad educational content builds brand awareness and attracts a wider audience. This involves using a core note system to present problems, goals, examples, benefits, and processes, converting valuable insights into varied formats like guides, posts, and videos. The strategy should prioritize comprehensive customer education, cultivating interest through relevance, rather than confining the approach to a narrowly defined target demographic.
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