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4 profitable startups from the founder of exploding topics
The Startup Ideas Podcast
Idea: content repurposing
Content marketing often overlooks the potential of repurposing existing materials, which can provide significant value. Many brands have content that remains underutilized, such as blog posts, newsletters, videos, and webinars. Instead of continuously creating original content, repurposing allows marketers to leverage proven content structures, reducing costs and streamlining the creative process. For instance, transforming written articles into videos or shorter clips can maximize content reach while saving time on ideation. Additionally, AI tools are emerging to facilitate this conversion, enhancing the efficiency of content repurposing strategies.
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