BS often goes unnoticed because it masquerades as truth while blending elements of deception. It is more insidious than outright lies, as it allows both the communicator and the audience to feel satisfied without confronting factual discrepancies. For example, claiming profitability by omitting critical expenses constitutes BS, whereas stating a false financial status directly is a lie. This behavior permeates various industries and societal domains, posing a challenge for discernment. Recognizing the subtleties of smartness and intelligence can help individuals navigate this landscape effectively.