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#163 Upgrading Company Culture Using The Geek Way with Andrew McAfee, Principal Research Scientist at the MIT Sloan School of Management

DataFramed

NOTE

How our brain makes up good PR about us

Our brain has a module called the press secretary whose job is to tell us the best possible stories about ourselves, making us feel more awesome and appear smart and informed to others. This module is not concerned with uncovering reality or giving us the truth, but rather with puffing us up and making us look good in the eyes of others. While this behavior is valuable for our social interactions, it can hinder our ability to be data-driven and pursue scientific truth. Overcoming the influence of our press secretary module is necessary to engage in true scientific inquiry.

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