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Justin Welsh Shows You How To Start & Grow A One-Person Business
The Koe Cast
Don't Give So Much Away - Give Value at Front
Offering valuable content upfront is essential, but it's important to strike a balance to ensure prospective clients don't feel inclined to figure things out on their own, potentially leading them to disengage. The value in paid products often lies not in exclusive information, but in the organization and aggregation of freely available content into a streamlined experience. Customers appreciate the convenience of having comprehensive information gathered in one place, allowing them to achieve their goals more efficiently. Encouraging membership in a community can also facilitate ongoing engagement, where individuals can access exclusive content and resources, making it easier to launch future offerings. By developing a community space with recurring subscriptions for limited time periods, it's possible to cultivate a dedicated audience eager for new products and services while ensuring a stable income stream through diversified distribution channels.
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