Customer Centricity Drives Sustainable Growth

The key metric for founders in 2023 should be customer centricity to ensure sustainable growth. It's crucial to focus on genuine customer value rather than resorting to tactics like forced price increases or withholding data to drive N.R.R. In a scenario where a vendor raised prices by 40% without adding value, it highlighted the importance of customer-centric practices. Neglecting customer needs can lead to unethical practices when facing growth pressures. Shifting focus from acquiring new customers to retaining and engaging existing customers can enhance business sustainability and customer relationships over time.