Keys to a Clear and Simple Strategy

If something that you say is in the logic that would have to be true for this to work is not working out quite the way you hoped, it will allow you to tweak your strategy. Another thing that helps with strategy is not letting it get overcomplicated. It's great if you can write your strategy on a single page. Here's where we're choosing to play. Here's how we'm choosing to win. And that's why it's going to achieve this goal,. Then you lay out the logic. What must be true for that all to work out the way we hope? Go do it and watch and tweak as you go along.