Why Netflix Bet on Wrestling, The Future of Watching Sports, Recapping a Week at the World Economic Forum in Davos
Sharp Tech with Ben Thompson
The Advantage of a Subscription Model for WWE
The subscription model has proved to be successful for WWE, as they have a hardcore base of fans who follow and subscribe to their content consistently. While subscriptions may limit the audience, the ongoing nature of WWE's content ensures that wrestling fans are unlikely to cancel their subscriptions. Additionally, the availability of big events and international pay-per-view options serves as a customer acquisition channel, allowing fans to either pay for individual events or subscribe for year-round access. This approach has proven beneficial for WWE, despite initial limitations on audience reach.
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