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It’s The Most Taboo Business Model We’ve Ever Seen

My First Million

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Mom Influencers and the Business of Relatability

Mom influencers with expertise in parenting are tapping into the market by offering free content on platforms like Instagram, eventually leading to paid courses. These influencers, like Dr. Becky, maintain relatability by creating content in casual settings rather than highly-produced ones, making it more appealing to their target audience of coastal moms. The success of these ventures can be significant, as evidenced by the example of 'big little feelings,' which generated $20 million in revenue by selling 200,000 courses at an average of $100 each.

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