2min snip

How I Built This with Guy Raz cover image

Wirecutter: Brian Lam

How I Built This with Guy Raz

NOTE

Balancing Quality Content and Business Goals

Editors and business people faced challenges in transitioning to a format that prioritizes quality content over maximizing page views and time on site. While the change could lead to a better service, it also meant sacrificing page views and time spent on the site. The fear of losing traffic and revenue made people slow to adapt initially. However, the recognition that big companies struggle to compete in this new model provided reassurance. Rejecting traditional advertising was crucial as it drove shallow content and fast-paced metrics, ultimately impacting the media landscape negatively. Upholding quality over chasing ads is essential, even for high-end brands, to avoid being associated with subpar content and maintaining integrity in a world overrun by superficial media standards.

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