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Bajaj Finance: Strategies of a Lending Giant - [Business Breakdowns, EP.165]

Business Breakdowns

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Innovative Financing Model for Consumer Goods

A company offers consumers the option to purchase a fridge without paying any interest by partnering with the manufacturer to purchase the product at a discount. The manufacturer, such as Samsung, sells the product to the company at a discount, and the company, in turn, lends the product to consumers at the full price but without charging any interest. The company makes a profit by paying the manufacturer a discounted price and charging customers a small upfront fee. This innovative financing model benefits all parties involved, as the manufacturer sells more products, customers acquire goods without upfront payment, retailers experience increased sales, and the company acquires consumers through low-risk, small-ticket loans.

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