Unified Customer Data with MDM

Master data acts as the glue binding functional silos in an organization, enabling cross-functional collaboration by ensuring consistency across different systems. In processes like quote to cash, where CRM and ERP systems are involved, having a unified view of the customer is crucial. MDM ensures a uniform definition of customers across systems, despite differences such as 'ship to' in CRM and 'bill to' in ERP. MDM provides consistent data standards, structure, hierarchy, and governance that facilitate cross-functional efficiencies and coordination by serving as the connective tissue across the organization's processes.