The Different Levels of Design: Feature, Artifact, Service, and Ecosystem Level

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A designer develops features for digital services or products using basic IAs, wireframing, prototyping, and usability testing. Moving up to the product level involves more advanced concepts like journey mapping and site mapping. The service level involves a collection of services and products working together. The ecosystem level encompasses services working together at a business level. Beyond that is the universal level, which applies to humanity as a whole.

We see a trend in the work we do: the shift from looking at the micro level to more and more macro perspectives. With this in mind, Lou brings in Cornelius Rachieru, founder/co-curator of the Canux conference, and founder/managing partner of ampli2de, to discuss his work with "ecosystem mapping," a way to see how services and people relate to each other on a large scale. He discusses the move from mapping features to products to services and finally to ecosystems, and the methods he uses for creating an ecosystem map. Now we just have to wonder what the next level will be - universe mapping, perhaps? Follow Cornelius on Twitter: @Corneliux Learn more about Canux: www.canux.io Learn more about ampli2de: www.ampli2e.com Follow Rosenfeld Media on Twitter: www.rosenfeldmedia.com