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GTM 112: The Ultimate MarTech Guide and the Great Contraction with Austin Hay
The GTM Podcast
Evolving Tools: The Cycle of Expansion and Contraction
In the landscape of Martech and RevTech, particularly for small B2B and B2B2C companies, decision-makers often manage both realms, signaling an intertwining of responsibilities. There has been a significant evolution over the past decade, shifting from a time of innovation—characterized by tools like HubSpot and Salesforce—to facing a contraction of available tools today. Despite the frustrations expressed by newer operators about the current tech stack, it's crucial to recognize that many of these challenges stem from the historical limitations of RevTech development. The foundational capabilities established in earlier years still resonate strongly within today's environment as companies navigate the complexities of lead generation and data enrichment.
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