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Matt Wallaert | Personas vs. archetypes: why personas might not work | #42

UX Research Geeks

NOTE

Research is not user advocacy research is used to understand the causation.

Caring for people and fostering empathy are distinct from the research process, which aims to uncover the reasons behind the truths of user experiences. Empathy should be developed through separate tools, rather than conflating it with research practices. The role of user research should not be seen as a form of advocacy; instead, it should focus on deriving understanding from data rather than representing user experiences or emotions. Treating user research as user advocacy shifts the responsibility away from individuals to empathize and understand users themselves, which can lead to misunderstandings of the research's purpose. Research requires maintaining a clear separation from advocacy to ensure a truthful reflection of user experiences and needs, focusing solely on the causative factors that shape them.

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