The goals signals metrics framework involves setting goals as the reason for existence, identifying key indicators (signals) that indicate goal achievement, and defining first-order approximations (metrics) of those signals. When engaging with directors, it entails determining their goals, identifying signals of success, and figuring out how to measure them. On the other hand, a bottom-up approach involves consulting with developers who often prioritize service metrics like availability, which may not necessarily align with productivity. It's crucial to engage with people early on to build systems that can measure meaningful factors, rather than getting stuck with service metrics that may not provide relevant insights.

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