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Everyone knows what YouTube is. Few know how it really works.
Decoder with Nilay Patel
The Most Important Decision at Youtube: Partner Program & Content ID
YouTube's partner program allows YouTubers to monetize their videos, with ads running before and during their videos. Unlike other creator funds, it allows many different creators to build their businesses and make money. Why hasn't it been copied? Google's expertise in digital advertising and their already existing mechanism for monetizing web pages made it easy to implement. Additionally, content ID solved their biggest problem at the time - lawsuits from traditional media - by providing a revenue source for their content on the platform.
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