AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min snip
Alex Danco — Finding Mystery in the Margin (EP.234)
Infinite Loops
Embrace the Element of Surprise
Surprise serves as a powerful attractor in experiences and content, functioning as a meta-characteristic that draws attention. Research using eye-tracking technology reveals that people focus more on elements that evoke surprise rather than those that merely present uncertainty. This aligns with information theory, which suggests that engaging content, such as poetry, is rich in surprise and thus high in informational value, while unremarkable speech lacks new insights and holds little information. The compelling nature of surprising content underlines its effectiveness in capturing and maintaining audience interest.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode