The Value of Authenticity and Understanding Your Audience

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Being authentic allows you to identify those who do not resonate with your message or offerings, which is valuable information. Understanding who does not like or engage with your content is as important as knowing your followers. The reluctance to adjust to a new approach often stems from a fear of losing people who are not a good fit for your content, which should not be a concern.

The rules for social media success are changing. I'm a social media influencer myself & I employ thousands of influencers who represent my companies, & I can tell you this: the game is different now. It's so different that much of what used to work isn't going to work anymore. In this new era, if you want to build a focused & engaged following, leverage your platform for your business, & make millions off your personal brand...then you better take to heart what's in this episode & put it into practice.