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How to Convince End Leaders About the Validity of Surveys
Running a good survey is more difficult than commonly perceived, as it requires expertise in survey construction, execution, and analysis. Convincing end leaders about the validity of surveys is a common challenge across different industries with technical experts. Highlighting the value of well-constructed surveys in uncovering insights that are difficult to obtain from objective data can be persuasive. Asking expert engineers for their opinions can provide valuable insights due to their integrative thinking and continuous focus on self-improvement. Technical user bases show a strong interest in self-improvement, self-quantification, and incremental change, demonstrating high engagement and interest in optimization compared to non-technical user bases.