The Moonshot Factory
Land of the Giants
00:00
Timing and Marketing Matter
Releasing products prematurely can backfire, as demonstrated by the early launch of Glass before it was fully functional. Additionally, misalignment between product marketing and actual use can lead to public backlash; marketing Glass as an indoor device introduced privacy concerns that overshadowed its utility. Positioning it as an outdoor, sporty device like a GoPro could have altered public perception and reduced negative reactions, highlighting the importance of strategic marketing in product acceptance.
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