41sec snip

Land of the Giants cover image

The Moonshot Factory

Land of the Giants

NOTE

Timing and Marketing Matter

Releasing products prematurely can backfire, as demonstrated by the early launch of Glass before it was fully functional. Additionally, misalignment between product marketing and actual use can lead to public backlash; marketing Glass as an indoor device introduced privacy concerns that overshadowed its utility. Positioning it as an outdoor, sporty device like a GoPro could have altered public perception and reduced negative reactions, highlighting the importance of strategic marketing in product acceptance.

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