The Impact of Biases and Polarization on Problem Solving

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Polarization hinders creativity and problem-solving, while diverse biases can lead to intelligent outcomes. Forced two-sided views limit invention and interesting problem solving. Resolving contradictions is the essence of creativity. Economist Nicholas Gruen criticizes the concept of trade-offs as limiting optimal solutions.

Rory Sutherland is a British advertising executive, author, and marketing visionary. He’s the UK Vice Chairman of Ogilvy, one of the world's largest and most renowned ad firms. Mad Men is largely inspired by the company and one of the firm’s founders, David Ogilvy.

Rory started Ogilvy’s behavioral science practice, pioneering the application of behavioral economics and evolutionary psychology to marketing and advertising.

Some of his counterintuitive theories on marketing and human behavior are compiled in his book Alchemy: The Power of Ideas That Don't Make Sense, where, primarily, he argues that great marketing ideas are often built around a core that is profoundly irrational.

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