How I Gained 468K LinkedIn Followers (and Make $1.1M/Month) I EP 43
The Matt Gray Show
What word do you want to own?
Adopt a straightforward approach by leading with your qualifications, including your job title and a key message about your value proposition, such as helping others grow a profitable audience through organic content. Focus on attracting traffic through consistent posting, as reposts enhance visibility and engagement on platforms like LinkedIn. Aim to create content that encourages reposting by understanding what drives that behavior and reverse engineering from there. Establish a posting routine, ideally daily, to accelerate learning and growth; start gradually if necessary. Define your content strategy by pinpointing a specific word or message you want to own in your audience's minds. Use the IKEA guy exercise to clarify your focus by identifying what you are good at, what can earn you money, what the world needs, and what you love. This intersection reveals the best content areas to target.
Remember Everything You Learn from Podcasts
