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#85 Bethany McLean: Crafting a Narrative
The Knowledge Project with Shane Parrish
Are We Attracted To New Business Approaches?
We are attracted to new and novel business approaches because of the belief that someone can do the industry better than before./nThe business world is often driven by emotions and cult of personality rather than rationality./nPeople are inclined to believe in individuals who have figured out a compelling vision./nThe belief in someone as a 'secret sauce' can greatly influence everyone's imagination.
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