Identifying Levers for Improving Email Performance

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The key to improving email performance lies in identifying all potential factors that could influence its effectiveness, such as the trigger, text content, personalization, and design, and testing hypotheses about what might be wrong. However, there may be trade-offs in this approach, and it's important to consider the possibility of flawed execution or trying too many things at once. It's crucial to avoid getting overly attached to specific solutions and remain open to exploring different implementation approaches when working as a product manager.

In this special compilation episode, we delve into failure—an overlooked source of wisdom. From freezing onstage in front of thousands of people, to coworkers staging an intervention, to huge product investments that went to zero, we’ve pulled our favorite stories of failure from 100+ podcast episodes. I hope these stories serve as a gentle nudge to view failure not as a setback but as a crucial detour toward growth.

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Brought to you by Sendbird—The (all-in-one) communications API platform for mobile apps | Eppo—Run reliable, impactful experiments

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Find the full transcript at: https://www.lennysnewsletter.com/p/failure

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Where to find Lenny:

• Newsletter: https://www.lennysnewsletter.com

• X: https://twitter.com/lennysan

• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/

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In this episode, you’ll hear from:

(00:00) Lenny: Why I’m focusing on failure