Identify Your Growth Levers

To evaluate a company's potential for growth, focus on understanding its growth model and the key drivers behind it. Ask critical questions about what customers are truly paying for, beyond the surface of products or services, to grasp the real value provided. Investigate which teams are instrumental in driving growth—be it sales, product development, or marketing—as this will profoundly impact your career trajectory. In companies driven by specific functions, professionals in those departments gain increased value and recognition, emphasizing the importance of aligning your role with the driving forces of growth within the organization.

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