To start selling quickly without extensive groundwork, focus on leveraging the knowledge you possess. There are three methods of distribution: building your own, borrowing from others, and buying access. Building distribution involves creating assets like social media profiles and email lists that you control, providing the highest level of leverage. Borrowing distribution is achieved through networking and appearing as a guest on podcasts or collaborating with others who have established audiences. Buying distribution includes paid strategies like sponsorships and ads across various platforms. Beginners should prioritize building an audience, as it relies solely on personal effort and is cost-free, allowing for rapid visibility and growth through platforms like TikTok.