Targeting Different Segments of the Supply Chain and Market Sectors

The business targets different segments of the supply chain, including wholesalers who supply lumber yards and lumber yards that supply builders. It operates by buying wholesale and selling retail in three different end markets: residential, non-residential, and infrastructure. Residential includes apartments and houses, while non-residential encompasses buildings like schools, churches, factories, and town halls. Infrastructure covers roads, bridges, tunnels, and underground pipes. The speaker is excited about the potential in these sectors due to the aging of existing structures, with many old houses, commercial facilities, and infrastructure in the country being over 40, 50, and 100 years old respectively.