5 Dead Simple Business Ideas You Can Start With A FB Ad | ft. George Mack
My First Million
“If you were here tomorrow, you’d be wearing a Rolex.”
An influential ad campaign from the 70s depicted prominent historical figures like Dwight Eisenhower, high-ranking military officials, and JFK adorned with Rolex watches, reinforcing the association of the brand with power and prestige. The campaign’s powerful tagline, 'the men who control the destiny of the world wear Rolex,' evokes a strong connection between the watch and elite status, suggesting that wearing a Rolex symbolizes influence and accomplishment. This association extends beyond mere luxury, positioning Rolex as a symbol of individuals who shape global narratives. The compelling nature of the campaign's copy is exemplified in the phrase 'if you were here tomorrow, you’d be wearing a Rolex,' which encapsulates a sense of aspiration and urgency. It effectively creates a hypnotic influence, encouraging the audience to envision themselves in esteemed positions, further solidifying Rolex's image as a marker of success and legacy.
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