Blogging & Podcasting Advice from Lauryn Evarts Bosstick

Summary: Lauryn Evarts Bosstick discusses the importance of respecting the audience's time, especially in podcasting, and emphasizes the power of genuine service and valuable content.

• ⏰ Respect Your Audience's Time: In a world saturated with content, truly valuing your audience's time is paramount. Podcasts uniquely allow multitasking, making them less intrusive and more respectful of busy schedules. Recognize the value exchange – they give you their time, so make it worth their while.
• 🎧 Prioritize Audience Over PR: Resist external pressures and prioritize the audience's needs above all else. Building genuine trust by consistently putting your listeners first establishes a loyal following. Avoid overt self-promotion; instead, deliver value that resonates with your target audience.
• 💡 Educate, Entertain, Inspire (The Trifecta): Content should strive to achieve at least one, if not all, of these goals. This framework helps you develop impactful content that resonates and leaves a lasting impression. Aiming for all three maximizes engagement and creates truly golden content.
• ✍️ Blog Authentically: Blogging, like all content creation, should have a genuine purpose. Don't follow trends blindly. Instead, write because you're passionate about the subject and eager to share your unique voice and perspective. Self-awareness is crucial; understand your strengths and create content that leverages them.
• ✨ Provide Value, Not Just Imitation: The goal of your content should be empowerment, not replication. Focus on providing value, tips, tricks, and insights that your audience can adapt to their lives and use to enhance their unique journeys. Inspire growth and development, not just mimicry.
• 🗣️ Be Adaptable and Pivot When Needed: Observe audience attention shifts and be willing to adapt your content strategy. Don't be afraid to try new platforms or mediums to reach your audience where they are most engaged.
• 💎 Genuine Service Builds Trust: Focus on creating a service for your audience and providing content that genuinely helps them. This builds trust and loyalty, which are essential for long-term growth.

Key Takeaway: Authenticity, service, and respect for your audience are crucial to success in any content medium.