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#355 Rare Bernard Arnault Interview

Founders

NOTE

Expanding the Vision of Luxury Brands

The narrative illustrates how Arnault, long before acquiring the company, envisioned transforming a clothing factory into a craftsman's workshop in Paris dedicated to luxury and high standards. Post-Dior acquisition, Arnault leveraged circumstances to secure control in LVMH, showcasing his strategic acumen in ousting allies, acquiring shares, and assuming leadership positions. Arnault's belief in the potential of luxury brands to reach unprecedented scales was a groundbreaking concept in the industry at the time.

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