Milestones & Growth Motions for a Newsletter

The speaker started their newsletter by blogging and gained 100,000 subscribers in the first year. They then implemented paid marketing and a referral scheme with merchandise to continue growing. The cost of customer acquisition through Facebook has increased significantly over the years. Initially, they were buying customers for $1.50 to $2.50, but they heard it has now risen to $5 to $7. Acquiring B2B subscribers costs around $10, but the speaker believes it is worth it due to high engagement, retention, and potential referrals. The speaker suggests that starting a newsletter today requires selecting a super niche topic like what was done with Milk Road. Building a general daily newsletter like Morning Brew now would be very difficult. In the past, pricing ads in a newsletter was challenging, but it has become easier now.