Embrace Repeated Launches as Learning Opportunities

Launches should not be viewed as singular, precious events but rather as repeated opportunities to engage audiences. Founders often fear negative judgments about their products, concerns over competition, and investor reactions. However, contemplating these fears reveals that the worst possible outcomes are often manageable. Continuous exposure of a product allows for improvement and better audience understanding, turning the launch process into a cycle of growth rather than a one-time hurdle.