The study involved 3,000 participants recruited from Illinois and Texas representing various geographies such as rural, urban, and suburban areas. Recruitment methods included mailers to randomly selected addresses, targeted Facebook ads, and advertisements on a benefits management app. The participants were not directly offered $1,000 a month, but rather $50 or more, with 1,000 participants eventually receiving the highest payment of $1,000 per month for the study's duration.

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