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Behind the Brand with Bryan Elliott cover image

From Barista to Billions | Andrew Wilkinson | Podcast series / Marketing

Behind the Brand with Bryan Elliott

NOTE

One Plus One Equals a Hundred Strategy

The 'One Plus One Equals a Hundred' strategy focuses on the power of combining a strong product with a well-known personality to create a highly successful brand. By partnering with a beloved figure like Jessica Alba, who already has a significant following, a seemingly challenging commodity product like diapers can transform into a successful venture without the need for excessive marketing expenditures. This strategy leverages the trust and influence of the co-founder to promote the product effectively, resulting in substantial brand growth and visibility. By merging the exceptional product quality with influential endorsements, businesses can achieve remarkable success and strong customer loyalty, exemplified by the speaker's personal positive experience with a caffeinated beverage. The approach emphasizes creating products that cater to everyday needs or provide solutions, establishing a deep connection with consumers and driving enthusiasm for the brand.

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