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Episode 171: Applying Military Tactics to Strategy Execution with Author Stephen Bungay

Product Thinking

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Turning Activity into Interaction: The Importance of Direction

Alignment in a group is crucial for progress, ensuring that all efforts are directed towards a common goal. Activity alone, no matter how organized, generates motion but lacks actual progress. Action, on the other hand, combines activity with direction, moving individuals closer to the desired outcome. The key is to transform scattered activity into meaningful interaction by orchestrating it towards a specific direction. A disciplined approach starts by focusing externally and then aligning tasks accordingly, thinking two levels above and only tasking one level below. This strategy avoids unnecessary interference with subordinates and prevents confusion, allowing for a smoother and more efficient workflow.

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