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Superhuman 2.0: The AI edge, top productivity hacks, and the future of email | E2002
This Week in Startups
Speed: The Key to Memorable Positioning
Understanding user frustrations is crucial for product development. Many potential users of email services describe their experiences with existing platforms as slow and time-consuming. This insight reveals a universal desire for speed and efficiency across similar products and markets, suggesting that any new service should focus on improving this aspect. Additionally, creating a memorable product positioning is essential, especially in a market with established competitors. Utilizing distinctive and relatable attributes, such as speed, can set a new offering apart. The cocktail party test serves as a practical method to refine messaging, encouraging entrepreneurs to observe how potential customers engage with their product pitch in a casual setting, ensuring the key message resonates with the audience.
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