David Bovill
@fortyfoxes
No Stupid Questions cover image

175. Why Is Astrology So Popular?

No Stupid Questions

The Explosive Growth of the Astrology Business

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The business of astrology has experienced explosive growth in recent years. There has been a rise in Zodiac-centric dating apps, astrology podcasts, best-selling books, and meme accounts on social media. The global astrology industry was valued at $2.2 billion in 2018 and has since grown to a $12.8 billion industry in 2021, a six-fold increase. Experts predict that by 2031, the industry will reach a value of $22.8 billion.

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