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History Unplugged Podcast
Consolidation and Competition in Transatlantic Shipping
In the early 1900s, J.P. Morgan initiated the consolidation of transatlantic shipping companies, acquiring the White Star line and making attempts to purchase other British and German lines. His efforts triggered panic among competitors, leading to the construction of massive new liners by the Cunard line. Albert Ballin of the Hamburg American line strategically outmaneuvered Morgan by arranging a profit-sharing agreement and rejecting Morgan's offer to lead a new trust. Behind the scenes, Jacob Schiff invested in the Hamburg American line, intensifying the competition. The rivalry between Morgan, Schiff, and Ballin reflected not only a battle for profits but also a struggle for control over the immigrant trade, with Schiff aiming to maintain the line in German and Jewish hands.