Scaling Duolingo, embracing failure, and insight into Latin America’s tech scene | Gina Gotthilf (Latitud, Duolingo)
Lenny's Podcast: Product | Growth | Career
The Importance of Testing and Dogfooding for Growth
As a marketer, I didn't understand the term dogfooding at first. But after realizing the importance of testing our experiments, it became part of our practice. I recently had a conversation with engineers at latitude where I explained why we should be dogfooding. They agreed and acknowledged that it's easy to forget such things. Not testing our experiments earlier was a mistake that delayed our growth. However, once we implemented badges and made people want them, it became a treasure trove of opportunities. This had a positive impact on various metrics across the company, including some unexpected ones. It's important to acknowledge that a mistake can end up being a win.
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