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Episode 143: Maximise your ROI: 4 secrets to drive your marketing success, with Nick Synnott

Climb In Consulting

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Managing Marketing Expectations for Consultants

Starting with raising awareness, managing expectations with leadership teams is crucial. Having a website and LinkedIn is necessary, but only for creating awareness. For consultants with tight budgets, raising awareness through conversation startups can be effective. The key is to focus on lead generators and conversation starters to differentiate from the majority who focus on blogs and case studies. Marketing for consultancy firms is about showcasing expertise and experience to build credibility.

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