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#323 - The Brand Whisperer: Revealing the Tactics behind Your Favorite DTC Brands with Emmett Shine

DTC POD: How The Best Brands Are Built

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Balancing Business Expertise and Creative Direction

The speaker emphasizes infusing business experience into creative conversations to offer a unique end-to-end creative direction. They focus on a specific marketplace niche rather than a broad category and highlight their background in founding and managing multiple businesses. Despite having significant business knowledge, they acknowledge the importance of respecting their creative role and maintain a clear online presence for networking and showcasing their work.

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