Surprising and delighting customers can be achieved by providing them with the right answers quickly and consistently. Knowledge management is a valuable and competitive advantage for companies as it is difficult to do well. Companies that effectively manage collective know-how and make it widely available perform better in terms of launching products, onboarding employees, and making decisions. Though the ROI of knowledge management may feel fuzzy, it is evident in the fundamental improvements of the business. It is rare for companies to regret implementing knowledge management practices. Ultimately, the ability to do what others can't do well is the key to success.

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