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The Dire State of Movie Development
The Town with Matthew Belloni
Know Your Audience: The Shift in Adaptation and IP
The definition and classification of intellectual property (IP) are evolving, especially in the context of book adaptations. While many books are optioned before gaining popularity, true IP typically refers to established works with existing audiences or brand awareness, such as successful films or sequels. Recent data reveals a breakdown of content creation: 36% of films are original, 32% emerge from IP like toys and games, while 31% are adaptations of books and other material. This highlights a notable shift in industry focus, reflecting a growing interest in established narratives versus original concepts.
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