To write popular articles, it is important to use your own voice and express unique and slightly controversial opinions. Having hot takes that are likely to be disagreed with by about 50% of readers can make an article successful. Putting controversial ideas at the top of the article to capture attention is more effective than including nuance. This is considered to be one of the best pieces of advice for writing popular articles.
Lane Wagner (@wagslane) talks hitting $26k/mo in revenue, why A.I. disruption is a good thing, the ethics of addictive products, surviving after a first year of no traction, why most business writing sucks, and how to grow revenue by making your product smaller with Courtland (@csallen) and Channing (@ChanningAllen).