Why aiming for the best isn't always good for you (w/ Barry Schwartz and Coco Krumme)
ReThinking
00:00
The Principle of the Flat Maximum
When looking for a new phone, it can be helpful to ask friends for their opinions. However, ultimately it doesn't really matter if there is a better phone out there or not. Sometimes it's better to delegate decisions to others and focus on becoming an expert in your own area. In the end, when you're in a region of excellence, the differences between options are either non-existent or impossible to find.
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Transcript
